TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors
TikTok has implemented e-commerce functions, such as short video media, images, and livestreaming for selling products, that make it a social commerce platform. As an emerging social commerce platform, it is important for TikTok that it evoke trust in its users, so they feel secure in doing transact...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2292759 |
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