City Branding: communication and marketing strategy for an island urban policy
Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development. Due to this, city branding research has gained interest in international literature in recent years. The current project focuses o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2022-01-01
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| Series: | Revista Mediterránea de Comunicación |
| Subjects: | |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/19758 |
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