The Influence of Visual Merchandising, Price Discounts, and Shopping Lifestyle on Impulse Buying Behavior of Generation Z at Miniso Store Galaxy Mall Surabaya
Business competition in today's globalized era is increasingly tight and dynamic. Local and multinational companies are competing to seize market share, especially in the highly promising retail sector. One of the retail stores in Indonesia that is currently popular among Generation Z is Minis...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-06-01
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| シリーズ: | Indonesian Interdisciplinary Journal of Sharia Economics |
| 主題: | |
| オンライン･アクセス: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6537 |
| タグ: |
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