Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity
Purpose: This research aims to explore how endorsements by celebrities on Instagram play a role in the formation and development of social identities among users. It will investigate the psychological processes, including relationships and the desire for social connection, that influence the link be...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2025-04-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | https://journals.usm.ac.id/index.php/the-messenger/article/view/11658 |
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