IMMERSIVE TECHNOLOGIES IN ITALIAN CULTURAL TOURISM: AN EXPLORATORY ANALYSIS OF VISITOR SATISFACTION AND PREDICTIVE MODELING
This study explores the impact of Augmented Reality (AR) and Virtual Reality (VR) on cultural tourism in Italy. The methodology is twofold. By analyzing visitor satisfaction through a comprehensive survey conducted across 18 museums in northern, central and southern Italy, we aim to understand the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Studia Universitatis Babes-Bolyai
2025-06-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
| Subjects: | |
| Online Access: | https://studia.reviste.ubbcluj.ro/index.php/subbnegotia/article/view/9327 |
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