Modern aspects and trends of Customer Intelligence development

Modern aspects and trends of Customer Intelligence development

The current digital transformation provides great prospects for both businesses and consumers in the field of data collection and processing. The current development of data collection and processing systems opens not just new, but breakthrough opportunities for business in general and marketing in...

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Bibliographic Details
Main Authors: T. A. Soldatenko, S. R. Yessimzhanova
Format: Article
Language:English
Published: Institute of Economics under the Science Committee of Ministry of Education and Science RK 2020-06-01
Series:Экономика: стратегия и практика
Subjects:
marketing intelligence
data driven marketing
customer intelligence
resources for customer intelligence
customer identification
customer attraction
customer retention
customer value development
Online Access:https://esp.ieconom.kz/jour/article/view/204
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