Shaping the Brand Awareness of Science and Technology Parks in Eastern Poland

The main aim of the paper is the analysis of the effects of actions undertaken so far that have aimed at shaping brand awareness of the parks in Eastern Poland supported under the Operational Programme Development of Eastern Poland. The authors focused on the demand-side perspective and scrutinized...

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Bibliographic Details
Main Authors: Anna Lis, Ewa Romanowska
Format: Article
Language:English
Published: Akademia Zamojska 2016-07-01
Series:Barometr Regionalny
Subjects:
Online Access:https://czaz.akademiazamojska.edu.pl/index.php/br/article/view/614
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