Digital guerrilla marketing: An innovative method of utilizing online communication channels to connect with the target audience
Guerrilla marketing provides a novel and economical approach to audience engagement through surprise and inventiveness. This marketing strategy uses cognitive and emotional cues to provide unforgettable experiences that appeal to customers. In order to turn audiences from passive recipients of a bra...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2024-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2024/1820-31592402039B.pdf |
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