New Approach to Tourist Segmentation Aimed at Regional Development (illustrated by the federal city Sevastopol’)

The article provides a new approach to tourist segmentation in respect of regional policy designing. Investigation was approved on the data of selected survey of Sevastopol' guests in the period January - May 2018. The authors identified two segments - tourists and sightseers and two sub-segmen...

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Bibliographic Details
Main Authors: T. A. Voronova, I. A. Shevchuk, T. B. Melnikova
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2019-08-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
Online Access:https://vest.rea.ru/jour/article/view/745
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