COMMUNICATION STRATEGIES AND TACTICS IN CRISIS SITUATIONS

A comprehensive review of Ukrainian and international literature on the transformation of the crisis environment and the media’s role in covering it deepens our understanding of the multilevel nature of contemporary crises, from global economic shocks to local reputational disruptions. Drawing on co...

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Bibliographic Details
Main Author: Olena Danylina
Format: Article
Language:English
Published: Borys Grinchenko Kyiv Metropolitan University 2025-06-01
Series:Інтегровані комунікації
Subjects:
Online Access:https://intcom.kubg.edu.ua/index.php/journal/article/view/378
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