A systematic literature review of virtual reality in tourism marketing using a mixed method
Virtual reality (VR) is emerging as a revolutionary technology within the tourism sector. It provides immersive experiences that alter how tourists investigate, organize, and interact with diverse destinations. There is an absence of a comprehensive literature review on applications of VR in tourism...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2528161 |
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