National pride and safety awareness at large events: analyzing BTS’ ‘Yet to Come’ concert in Busan

National pride and safety awareness at large events: analyzing BTS’ ‘Yet to Come’ concert in Busan

This study examined the impact of safety awareness on the branding effectiveness of cultural events in the context of globalization. Focusing on BTS’ ‘Yet to Come’ concert, a significant event supporting South Korea’s bid to host the Busan World Expo 2030, we analyzed responses from 552 attendees us...

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Bibliographic Details
Main Authors: Eugene Song, Seol A. Kwon, Jae-Eun Lee, Jee Eun Kim
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Festival
safety management
crisis management
safety awareness
national pride
Guangchao Charles Feng, School of Communication, Hong Kong Baptist University, Hong Kong
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2024.2344230
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https://www.tandfonline.com/doi/10.1080/23311886.2024.2344230

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