National pride and safety awareness at large events: analyzing BTS’ ‘Yet to Come’ concert in Busan
This study examined the impact of safety awareness on the branding effectiveness of cultural events in the context of globalization. Focusing on BTS’ ‘Yet to Come’ concert, a significant event supporting South Korea’s bid to host the Busan World Expo 2030, we analyzed responses from 552 attendees us...
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| Main Authors: | , , , |
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| 格式: | Article |
| 語言: | 英语 |
| 出版: |
Taylor & Francis Group
2024-12-01
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| 叢編: | Cogent Social Sciences |
| 主題: | |
| 在線閱讀: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2344230 |
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