Categorization of contemporary art collectors in Japan: clustering by art purchase motivations and psychographic characteristics
In this study, we categorized art collectors based on their motivations to purchase contemporary artworks in the Japanese art market. Applying the 14 art purchase motivations proposed by Zolfagharian and Cortes, we conducted a large-scale quantitative online survey and clustering analysis, which res...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2024.2382284 |
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