ONLINE CUSTOMER EXPERIENCE FOR DIGITAL BANKING CUSTOMERS: RECONFIRMATION OF INFORMATION SYSTEM SUCCESS MODEL
The rapid transformation of the banking industry, driven by advancements in digital technology, has reshaped how banks deliver services and interact with customers. This study investigates the impact of system quality, information quality, and service quality on online customer experience and custo...
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Main Authors: | Ali Maskur, Sri Nawatmi, Ignatius Hari Santoso |
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Format: | Article |
Language: | English |
Published: |
Universitas Nusa Cendana
2025-07-01
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Series: | Journal of Management Small and Medium Enterprises (SME's) |
Subjects: | |
Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20605 |
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