ONLINE CUSTOMER EXPERIENCE FOR DIGITAL BANKING CUSTOMERS: RECONFIRMATION OF INFORMATION SYSTEM SUCCESS MODEL

The rapid transformation of the banking industry, driven by advancements in digital technology, has reshaped how banks deliver services and interact with customers. This study investigates the impact of system quality, information quality, and service quality on online customer experience and custo...

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Bibliographic Details
Main Authors: Ali Maskur, Sri Nawatmi, Ignatius Hari Santoso
Format: Article
Language:English
Published: Universitas Nusa Cendana 2025-07-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/20605
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