ORGANIZATIONAL AND ECONOMIC POTENTIAL OF RE-ENGINEERING BUSINESS PROCESSES IN THE CONTEXT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE TO ENSURE ITS EFFICIENT INNOVATIVE ACTIVITY
The subject matter of the study is the principle of organization of innovative activity of domestic industrial enterprises and functional links between marketing and innovation activities in the process of re-engineering business processes. The goal of the article is to reveal the organizational and...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Kharkiv National University of Radio Electronics
2018-09-01
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| Series: | Сучасний стан наукових досліджень та технологій в промисловості |
| Subjects: | |
| Online Access: | https://itssi-journal.com/index.php/ittsi/article/view/80 |
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