Formation of the brand of a military university as a condition for increasing its competitiveness in the modern market of educational services
The sharply increased demand for educational services in the higher education market has intensified the competition between universities. This has led to the popularity of introducing marketing technologies into the system of management tools of educational organizations that contribute to increasi...
Saved in:
Main Authors: | L. A. Saenko, Yu. S. Tsygankova |
---|---|
Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2023-03-01
|
Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/2437 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Identification of key elements of university brand in brand formation and management existing models
by: K. A. Arzhanova
Published: (2024-03-01) -
Defining marketing elements of educational services when forming university’s marketing capital
by: K. A. Arzhanova
Published: (2025-06-01) -
Regional brand: the essence and formation model
by: V. A. Klimenko, et al.
Published: (2024-03-01) -
MANAGING THE EMPLOYER BRAND IN THE «RELATIONSHIP MARKETING»
by: T. N. Zhukova
Published: (2016-08-01) -
Does AI marketing efforts affect brand loyalty of Gen Z consumers? Mediating role of brand image and brand experience
by: Zakaria Abdiwali Mohamed, et al.
Published: (2025-12-01)