Formation of the brand of a military university as a condition for increasing its competitiveness in the modern market of educational services
The sharply increased demand for educational services in the higher education market has intensified the competition between universities. This has led to the popularity of introducing marketing technologies into the system of management tools of educational organizations that contribute to increasi...
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Main Authors: | , |
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Format: | Article |
Language: | Russian |
Published: |
North Caucasus Federal University
2023-03-01
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Series: | Вестник Северо-Кавказского федерального университета |
Subjects: | |
Online Access: | https://vestnikskfu.elpub.ru/jour/article/view/2437 |
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