Formation of the brand of a military university as a condition for increasing its competitiveness in the modern market of educational services

The sharply increased demand for educational services in the higher education market has intensified the competition between universities. This has led to the popularity of introducing marketing technologies into the system of management tools of educational organizations that contribute to increasi...

Full description

Saved in:
Bibliographic Details
Main Authors: L. A. Saenko, Yu. S. Tsygankova
Format: Article
Language:Russian
Published: North Caucasus Federal University 2023-03-01
Series:Вестник Северо-Кавказского федерального университета
Subjects:
Online Access:https://vestnikskfu.elpub.ru/jour/article/view/2437
Tags: Add Tag
No Tags, Be the first to tag this record!