Ethical Dimensions in Digital Marketing: A Systematic Literature Review
This study conducts a systematic review of the literature concerning the ethical requirements of digital marketing, focusing on the evolving landscape over the past two decades. As digital marketing becomes increasingly integral to business strategies, understanding its ethical implications is cruci...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2025-05-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_223776_2642783f689321418fb6ec899653a2ea.pdf |
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