ANALYSIS OF THE SUCCESS OF BUSINESS MODELS OF UKRAINIAN COMPANIES ON THE EUROPEAN MARKET USING THE EXAMPLE OF INTERNATIONAL COMPANIES
The article examines aspects of the success of business models of Ukrainian enterprises on the European market. Through the prism of the analysis of successful exits and failures of Ukrainian companies, such as Grammarly, AgroPharm, Aurora, etc., the key factors that determine competitiveness at th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Igor Sikorsky Kyiv Polytechnic Institute
2024-05-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | https://ev.fmm.kpi.ua/article/view/309208 |
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