ASSORTMENT POLICY IMPROVEMENT OF THE MEGOGO COMPANY

This article is devoted to the improvement of theoretical and methodological provisions and the development of practical recommendations for managing the assortment policy of IPTV services in conditions of market uncertainty to increase efficiency. The author's definition of assortment policy...

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Bibliographic Details
Main Authors: С. О. Солнцев, А. Є. Салата
Format: Article
Language:English
Published: Igor Sikorsky Kyiv Polytechnic Institute 2024-05-01
Series:Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"
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Online Access:https://ev.fmm.kpi.ua/article/view/309263
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