Post-COVID-19 pandemic: Examining the moderating role of event image on visitors’ intention to revisit major events

Grasping the perspectives of consumers is a fundamental focus for those managing events and festivals. This study investigated the impacts of aspects of awareness and event experience, namely perceived value, service quality and event image on satisfaction, along with revisit intentions to major ev...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autori principali: May Chiun Lo, Abang Azlan Mohamad, Jun Zhou Thong, Fung Yee Law
Natura: Articolo
Lingua:inglese
Pubblicazione: Lodz University Press 2025-06-01
Serie:Tourism
Soggetti:
Accesso online:https://czasopisma.uni.lodz.pl/tourism/article/view/23295
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!