Digital brand image management based on feedback loops

Purpose: is to propose a model for managing a digital brand image brand based on consecutive feedback loops from the image targetaudience.   Methods: collection, processing, and analysis of secondary data were carried out on the basis of desk research, synthesis methods, contentanalysis, and systemi...

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Bibliographic Details
Main Authors: N. I. Ivashkova, G. S. Timokhina, I. P. Shirochenskaya
Format: Article
Language:Russian
Published: Nauka 2024-04-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/1648
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