VISUAL COMMUNICATIONS AS THE BASIS OF AN EFFECTIVE ADVERTISING MESSAGE
The article explores visual communications as a foundation for creating effective advertising messages within the modern information environment. The relevance of the topic stems from the adaptation of visual communication in advertising and design to the current socio-economic conditions in Ukraine...
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| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2025-06-01
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| Series: | Інтегровані комунікації |
| Subjects: | |
| Online Access: | https://intcom.kubg.edu.ua/index.php/journal/article/view/368 |
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