The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City
Introduction: The Fourth Industrial Revolution has triggered a fundamental shift in the global economic structure, significantly influencing the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to evaluate the effectiveness of digital...
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Format: | Article |
Language: | English |
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Universitas Yudharta Pasuruan
2025-07-01
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Series: | Sketsa Bisnis |
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Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6361 |
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