Instruction: Teaching or Marketing?

Presents views on library instruction. Scope of teaching; Comparison between the goals of marketing and library instruction; Reason information literacy instruction is considered a form of marketing.

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Bibliographic Details
Main Author: Susan B. Ardis
Format: Article
Language:English
Published: University of Alberta Library 2005-03-01
Series:Issues in Science and Technology Librarianship
Online Access:https://journals.library.ualberta.ca/istl/index.php/istl/article/view/2020
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