Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction

Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction

This paper investigates the factors that influence visitors’ intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey w...

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Bibliographic Details
Main Authors: Mohammad Nurul Alam, Jamshid Ali Turi, Abul Bashar Bhuiyan, Sami Al Kharusi, Michael Oyenuga, Norhayah Zulkifli, Juman Iqbal
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Social Sciences
Subjects:
Compatibility
visitors’ satisfaction
enjoyment
perceived ease of use
perceived usefulness
virtual reality
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2023.2298898
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https://www.tandfonline.com/doi/10.1080/23311886.2023.2298898

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