Factors influencing intention for reusing virtual reality (VR) at theme parks: the mediating role of visitors satisfaction
This paper investigates the factors that influence visitors’ intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey w...
Saved in:
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
|
| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2298898 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|