REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE
This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored. This research took on a theoretical approach using over twenty-five (25) articles covering country of origin, purchase intent...
में बचाया:
| मुख्य लेखकों: | , |
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| स्वरूप: | लेख |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Universitas Nusa Cendana
2025-07-01
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| श्रृंखला: | Journal of Management Small and Medium Enterprises (SME's) |
| विषय: | |
| ऑनलाइन पहुंच: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/20922 |
| टैग: |
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