Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

Purpose: This conceptual study examines how Generative Artificial Intelligence (GenAI) reshapes value co creation, destination governance, and responsible innovation in tourism. It seeks to reposition GenAI from a backstage tool to a tourism actor and to present the Synthetic Experience System, a...

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Bibliographic Details
Main Authors: Evangelos Christou, Anestis Fotiadis, Antonios Giannopoulos
Format: Article
Language:English
Published: International Hellenic University 2025-12-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
generative artificial intelligence
synthetic tourism
experience co-creation
service-dominant logic
actor–network theory
algorithmic governance
responsible research
responsible innovation
Online Access:https://zenodo.org/records/16562068/files/11-2-2.pdf?download=1
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https://zenodo.org/records/16562068/files/11-2-2.pdf?download=1

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