STRATEGIC MARKETING AND HUMAN SUBJECTIVITY
The article analyses the marketing evolution, gives the original approach to marketing definition, emphasizes the significance of strategic, marketing both from the point of simulation of any enterprise future activity and from the point of chosen courses of its activity. The concept of marketing co...
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2006-12-01
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| Series: | Advanced Engineering Research |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1412 |
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