The Influence of Environmental Concern, Convenience, and Trust on Purchase Decision: Mediating Role of Purchase Intention
Environmental concerns and convenience in buying decisions are all significant aspects of influencing consumer purchasing decisions in the modern period. Hence, they must be addressed in fundamental marketing techniques. This Study sought to explain the direct influence of environmental concerns, co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Semarang
2025-03-01
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| Series: | Management Analysis Journal |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/maj/article/view/15610 |
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