Factors Influencing Online Banking Continuance Intentions Among Older Adults: Evidence from an Emerging Market
Purpose: This study investigates the factors influencing online banking continuance intentions among older adults in South Africa. It focuses on a demographic within an emerging market whose unique challenges and needs remain under investigated. Drawing from existing literature, a research model wa...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2025-03-01
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| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/3272 |
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