Polling the Public to Select Flagship Species for Tourism and Conservation—A ‘Big Five’ for the Peruvian Amazon?
ABSTRACT Flagship species are used to promote conservation and tourism. Africa's famous ‘Big five’ have become marketing flagships that fundraisers and tourism promoters emulate globally. Species can be selected systematically for marketing using characteristics such as colour, size or behaviou...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2025-02-01
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| Series: | Ecology and Evolution |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/ece3.70983 |
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