Role of specific elements of marketing complex in formation and implementation of modern concepts of city development
The paper determines the essence of marketing complex and authors' approach to its structure as two-contour model. It regards specific elements of city marketing complex (personnel, city philosophy and mission, perception, personal presentation, city image, profit, political influence, process)...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Borys Grinchenko Kyiv Metropolitan University
2014-01-01
|
| Series: | Cхід |
| Subjects: | |
| Online Access: | http://skhid.kubg.edu.ua/article/view/20463 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|