The Importance of Entrepreneur Characteristic and Emotional Quotients as SME’S Competitive Advantage to Marketing Performance

The black swan event, Covid-19 pandemic has caused a multidimensional crisis that has hit not only Indonesia but the world. The negative impact paralyzes the business world, as job opportunities are getting narrower, the number of people who need work continues to increase, not mentioning the slowdo...

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Bibliographic Details
Main Authors: Pranaditya Ari, Sabihah Khansa
Format: Article
Language:English
Published: EDP Sciences 2025-01-01
Series:SHS Web of Conferences
Subjects:
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2025/08/shsconf_uiseb2025_02001.pdf
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