Innovation to intention: Drivers of fashion rental platform adoption in the circular economy
Purpose: In the circular economy era, where fashion rental platforms are crucial for promoting sustainable consumption, this research contributes by identifying the primary factors influencing consumer behaviour. Specifically, we investigate how sustainable fashion drivers and attitudes towards tech...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-07-01
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| Series: | South African Journal of Business Management |
| Subjects: | |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/4961 |
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