Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning

Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning

To fully leverage Google Analytics and derive actionable insights, web analytics practitioners must go beyond standard implementation and customize the setup for specific functional requirements, which involves additional web development efforts. Previous studies have not provided solutions for esti...

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Bibliographic Details
Main Authors: Ammar Abdallah, Alain Abran, Munthir Qasaimeh, Malik Qasaimeh, Bashar Abdallah
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Future Internet
Subjects:
web analytics
common software measurement international consortium (COSMIC)
machine learning
google analytics
google tag manager
software effort estimation
Online Access:https://www.mdpi.com/1999-5903/17/7/280
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https://www.mdpi.com/1999-5903/17/7/280

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