Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision

Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision

Background: Recently, the demand for halal cosmetic goods has significantly expanded, particularly among Generation Z customers in West Sumatera, Indonesia. Notwithstanding their robust religious base, the understanding of halal cosmetics is still fairly confined. Purpose: This study analyze the...

Full description

Saved in:
Bibliographic Details
Main Authors: Sefni Novita Sari, Dessi Susanti
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2025-07-01
Series:Journal of Consumer Sciences
Subjects:
consumer behavior
generation z
halal awareness
halal cosmetics
halal knowledge
religiosity
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/62700
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items