Halal Knowledge, Religiosity, and Halal Awareness: Determinants of Generation Z Consumers Purchase Decision
Background: Recently, the demand for halal cosmetic goods has significantly expanded, particularly among Generation Z customers in West Sumatera, Indonesia. Notwithstanding their robust religious base, the understanding of halal cosmetics is still fairly confined. Purpose: This study analyze the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2025-07-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/62700 |
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