Exploring Designers' Perspectives on Gamification in Service Design Thinking

Exploring Designers' Perspectives on Gamification in Service Design Thinking

Service Design Thinking (SDT) workshops often get stuck when service intangibility, social distance, and vague goals jeopardize engagement. This study explores how game approaches address those barriers. Semi-structured interviews with experienced SDT practitioners were analysed abductively, int...

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Bibliographic Details
Main Authors: Rui Patrício, Maria Theresa Cabrita Matias Ramos Gelies, Joana Mendonça
Format: Article
Language:English
Published: Bologna University press 2025-07-01
Series:DIID
Subjects:
Service design
gamification
design thinking
Management Innovation
Online Access:https://www.diid.it/diid/index.php/diid/article/view/508
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