A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms

A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms

Grounded Theory was employed to analyze consumer perceived value of sustainable bamboo-woven fashion accessories in Chinese e-commerce, emphasizing green consumption behaviors, awareness of resource reuse, and integration of cultural significance. Unlike prior research focusing on design-stage prefe...

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Bibliographic Details
Main Authors: Xiao Zheng Wei, Hwee Ling Siek, Reza Moayer Toroghi, Siti Fatimah Binti Hashim
Format: Article
Language:English
Published: North Carolina State University 2025-06-01
Series:BioResources
Subjects:
bamboo-woven fashion accessories
perceived value
consumer demand
grounded theory
green consumption
Online Access:https://ojs.bioresources.com/index.php/BRJ/article/view/24629
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