A Study on the Current Status and Driving Force of Library Marketing in the Digital Age
In the context of the rapid evolution of digital technology and the growing demand for user-centered services, the question of how to effectively implement marketing strategies in libraries has become important in research. This article introduces the theoretical background and development process o...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2025-04-01
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Series: | Publications |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-6775/13/2/21 |
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