A Study on the Current Status and Driving Force of Library Marketing in the Digital Age

In the context of the rapid evolution of digital technology and the growing demand for user-centered services, the question of how to effectively implement marketing strategies in libraries has become important in research. This article introduces the theoretical background and development process o...

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Bibliographic Details
Main Authors: Jianping Wang, Senqiang Wang, Yanan Liu
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Publications
Subjects:
Online Access:https://www.mdpi.com/2304-6775/13/2/21
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