Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia

Optimizing the Blue Ocean Strategy to Enhance Innovation, Customer Satisfaction, and Business Performance at Cafe Camellia

This research was conducted to address the decline in revenue and profit experienced by Cafe Camellia due to decreased consumer purchasing power and increasing market competition. The study focuses on strategies to enhance business performance through product innovation, interior design improvement,...

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Bibliographic Details
Main Authors: Ida Ayu Gede Wiwik Purnamayanti, Ketut Gede Sri Diwya, Ida Bagus Ketut Surya Arnawa, Made Vera Kristanti Dewi
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2025-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
business strategy
product innovation
interior design
customer satisfaction
coffee shop
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/6780
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