How Synonymic Taste Words Alter Perceived Taste in American Consumers
Investigations into <i>crispy</i> and <i>crunchy</i> in American English have demonstrated that these synonymic taste words have differing effects on perceived taste depending on association. To test the generalizability of these findings, category fluency tasks were used to...
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MDPI AG
2025-06-01
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| author | Tamara Marie Johnson Simone Eveline Pfenninger |
| author_facet | Tamara Marie Johnson Simone Eveline Pfenninger |
| author_sort | Tamara Marie Johnson |
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| description | Investigations into <i>crispy</i> and <i>crunchy</i> in American English have demonstrated that these synonymic taste words have differing effects on perceived taste depending on association. To test the generalizability of these findings, category fluency tasks were used to elicit foods and beverages more and less associated with several pairs of synonymic taste words. Next, taste tests were conducted using synonymic taste words and some of their more and less associated products as stimuli. The results showed that more associated taste words have a marginally significant, positive effect on taste ratings, with significant interaction effects for certain products resulting in lower taste ratings. This study confirms that synonymic taste words beyond <i>crispy</i> and <i>crunchy</i> can alter perceived taste in American consumers. Moreover, it demonstrates that the underlying mechanisms are complex and, in addition to association, depend on the particular food or beverage as well as further factors. |
| format | Article |
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| institution | Matheson Library |
| issn | 2226-471X |
| language | English |
| publishDate | 2025-06-01 |
| publisher | MDPI AG |
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| spelling | doaj-art-8a78d4be84d34ae4b6d7231d1f2c93e82025-06-25T14:05:19ZengMDPI AGLanguages2226-471X2025-06-0110613210.3390/languages10060132How Synonymic Taste Words Alter Perceived Taste in American ConsumersTamara Marie Johnson0Simone Eveline Pfenninger1Services, Bern University of Applied Sciences, 3012 Bern, SwitzerlandEnglish Department, University of Zurich, 8032 Zurich, SwitzerlandInvestigations into <i>crispy</i> and <i>crunchy</i> in American English have demonstrated that these synonymic taste words have differing effects on perceived taste depending on association. To test the generalizability of these findings, category fluency tasks were used to elicit foods and beverages more and less associated with several pairs of synonymic taste words. Next, taste tests were conducted using synonymic taste words and some of their more and less associated products as stimuli. The results showed that more associated taste words have a marginally significant, positive effect on taste ratings, with significant interaction effects for certain products resulting in lower taste ratings. This study confirms that synonymic taste words beyond <i>crispy</i> and <i>crunchy</i> can alter perceived taste in American consumers. Moreover, it demonstrates that the underlying mechanisms are complex and, in addition to association, depend on the particular food or beverage as well as further factors.https://www.mdpi.com/2226-471X/10/6/132associationtaste wordssynonymsperceived tastecategory fluency |
| spellingShingle | Tamara Marie Johnson Simone Eveline Pfenninger How Synonymic Taste Words Alter Perceived Taste in American Consumers Languages association taste words synonyms perceived taste category fluency |
| title | How Synonymic Taste Words Alter Perceived Taste in American Consumers |
| title_full | How Synonymic Taste Words Alter Perceived Taste in American Consumers |
| title_fullStr | How Synonymic Taste Words Alter Perceived Taste in American Consumers |
| title_full_unstemmed | How Synonymic Taste Words Alter Perceived Taste in American Consumers |
| title_short | How Synonymic Taste Words Alter Perceived Taste in American Consumers |
| title_sort | how synonymic taste words alter perceived taste in american consumers |
| topic | association taste words synonyms perceived taste category fluency |
| url | https://www.mdpi.com/2226-471X/10/6/132 |
| work_keys_str_mv | AT tamaramariejohnson howsynonymictastewordsalterperceivedtasteinamericanconsumers AT simoneevelinepfenninger howsynonymictastewordsalterperceivedtasteinamericanconsumers |