What Makes Them Stay? The Important Role of Employee Value Proposition in Retaining Frontliner Retail

Amidst massive digital disruption, the retail industry faces its highest employee turnover rate, making the retention of frontline workers—who are crucial for operations and customer experience—a pressing strategic issue. This study investigates factors influencing frontliners' intention to sta...

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Bibliographic Details
Main Authors: Ananda Namira, Muthia Pramesti
Format: Article
Language:English
Published: UNIVERSITAS PENDIDIKAN NASIONAL 2025-06-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
Online Access:https://journal.undiknas.ac.id/index.php/manajemen/article/view/6092
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