THE EFFECT OF COSMETICS RETAIL CHAIN STORES’ ATTRIBUTES ON CONSUMER CHOICE IN LITHUANIA

THE EFFECT OF COSMETICS RETAIL CHAIN STORES’ ATTRIBUTES ON CONSUMER CHOICE IN LITHUANIA

The current research paper aims to determine the store attributes behind the consumer preference when choosing a cosmetics retail chain store in Lithuania. The authors conduct a survey analysis across a random sample of consumers to test the impact of ten store attributes on consumers’ choice. The...

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Bibliographic Details
Main Authors: Elena Salamandic, Sonata AlijoÅ¡ienÄ—, Rasa GudonaviÄienÄ—
Format: Article
Language:English
Published: Kauno Kolegija (Kaunas University of Applied Sciences) 2016-06-01
Series:Mokslo Taikomieji Tyrimai Lietuvos Kolegijose
Online Access:http://5.133.66.111/index.php/mttlk/article/view/26
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