Peer Effects and Rural Households’ Online Shopping Behavior: Evidence from China
Amid the rapid expansion of the digital economy, online shopping has become increasingly common among rural households in China, yet the social interaction mechanisms driving such behavior remain insufficiently explored. This study examines the impact of peer effects on farmers’ online shopping beha...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-07-01
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| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/15/14/1527 |
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