Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour
This study evaluates the role of situational cues (time availability, money availability, salesperson’s behaviour, promotional offers and payment methods) on the impulse purchasing conduct of apparel buyers in brick-and-mortar stores. The study sheds light on the key determinants of impulse purchas...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2024-12-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/18998 |
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